Business Management Essay Example | Topics and Well Written Essays - 1750 words

Business Management - Essay ExampleThe discount products of large retailers like ASDA and Wal-Marts etc are also alluring this segment. The competition is maturement along with the growth of unlike consumer segments. The intensified competition also puts a pressure on the players to ecstasy the customers from every window to sale or market their products and services.The paper covers literature review of the Retail Clothing Sector. The organisation studied for this purpose is asos.com. Various factors of the growing online fashion retailing have been covered in this study.Retailing sector particularly Fashion retailing has attracted attention of various researchers and scholars. Studies have covered various aspects of retailing from organisation structures to advent of technology within this sector and its impact on overall industry. Davies 1993 McGoldrick 1990 state (as cited in Gillooley and Varley, 2001 pg. 7)According to Gillooley and Varley (2001 pg.7-20) emphasis is on the use of technology, technologist in clothing industry and distribution system. They feel that the dominance of manufacturers brands and the emphasis on product/price promotions is higher in retail clothing industry as compared to food or other retailing.Retailers are often classified on the basis of amount of service they offer, depth and breadth of the products and services, coitus price changes and their organisation structure Retailer may offer self, limited or full service to the customer. Based on category these can be classified as Specialty stores, Department stores, Supermarket, Convenience stores, Superstores and category killers. The latest concept is online retailing or e-tailing that has replaced the need of personal visit, bricks and mortar to a authentic extent. Due to the increase in the number of Internet users the traffic towards online marketing is increasing. This is due to two major factors. One that consumer wants conveniences in terms of effort, bullion spend and quality assurance and the